Welcome back to another Blogging Tips Series article! In this article, let's discuss what makes a great and engaging blog post.
1. Trending Topics
A great blog post starts with an interesting topic. Within your target niche, find out what is trending and what your community is talking about recently. Search the hottest keywords and topics in your social media platforms and get inspiration from there.
Here are some articles to inspire you to brainstorm blogging ideas:
• My Blog Ideation Process
• How to Find Blog Content Ideas Effortlessly by Tapas Adhikary
2. Clear Outline and Headers
Surveys have shown that 35% of people often skim a blog post before actually reading them. The quality of a great blog is characterized by clear outlines and headers. Use them wisely to give your article more organization and structure; so that anyone who skimmed through your article may stop and read when an interesting header grabs their attention.
3. Attention-Grabbing Headline
Without a doubt, a great headline will invite more clicks, reads and shares. Here are some well-known statistics on headlines:
• Headlines Between 6-8 Words Can Increase Your CTR (Click-Through Rate) by 21%
• 36% of Readers Like to Read List-Based Headlines
• 17% of Readers Prefer How-To Headlines
An ideal headline is one that can accurately communicate the objective and purpose of the article. The expectations on your article depends on your headline.
4. Solves a Problem
A technical blog post should be written to solve a problem. In the introduction or opening paragraph, a good blog post will outline the problem and explain how reading the article can solve the problem.
5. Paragraphs
Each paragraph should contain a single idea or point you want to make. No more, no less.
6. Conclusion and Next Steps
After a great introduction and body, all you need is to wrap up your amazing blog post with a conclusion.
7. Appealing Non-Text Elements
Apart from text, an ideal blog post would have several non-text elements to make the article more visually appealing.
8. Length
Finally, let's talk about the ideal length for a blog post. According to research by Orbit Media, the most popular articles have grown longer in the last 5 years. In 2021, a typical 1500-word article gets the highest reads and most engagements.
Conclusion
So yes, writing a blog consistently is a full-time commitment. Thanks for reading. I hope this article has been helpful.
